Strata Vantage, Inc. (“Strata Vantage,” “we,” “us”) builds investor-reporting and intelligence software for oil & gas fund managers and owners. This policy describes how we handle information on stratavantage.com(the “Site”), our marketing and lead-intake website.

If you are an authenticated customer of the Strata Vantage platform at app.stratavantage.com, a separate customer agreement and data-processing terms govern how we handle data inside that platform; this policy does not displace those terms.

1. What we collect

Information you give us

When you submit our demo-request, contact, or early-access forms, we collect what you fill in: typically your name, work email, fund or firm name (for fund managers), role, an approximate fund size or well count if you choose to share it, and any message you write. If you check “what you want help with” options, we record those too. We use this information to reply to you, prepare for a conversation, and improve what we build.

Information collected automatically

When you browse the Site, we record events that let us understand funnel health and improve the site. For each event we may store:

the page you viewed, the previous page (referrer), and any UTM parameters in the URL;
your browser’s user-agent string and a one-way hash of your IP address (we do not retain raw IP addresses);
random anonymous identifiers we generate in your browser’s local storage so we can stitch together page views from the same visitor and session (see “Local storage” below).

What we do not collect

We do not use third-party analytics, advertising pixels, or behavioral-tracking networks on this Site (no Google Analytics, no Meta pixel, no Mixpanel, no Segment). Every event lands in our own database. We do not sell personal information. We do not knowingly collect information from children under 13.

2. How we use information

We use the information we collect to:

respond to demo, contact, and early-access requests;
email a Strata Vantage team member when a new lead comes in, so the inquiry isn’t missed;
understand which pages, sources, and messages convert visitors into conversations, and improve the Site accordingly;
detect and limit abuse, spam, and automated traffic (we rate-limit form submissions by hashed IP);
meet legal, accounting, and tax obligations where applicable.

3. Who we share information with

We share information only with a small set of service providers that help us run the Site. They process information on our behalf under their own privacy commitments:

Vercel, Inc., web hosting and edge delivery. Vercel processes requests to the Site, including IP and user-agent, to serve pages.
Supabase, Inc., our managed PostgreSQL database, where form submissions and funnel events are stored.
Resend, Inc., transactional email delivery, used to alert us when you submit a form (so we can reply quickly).

We may also disclose information when required by law, to enforce our terms, to protect rights, property, or safety, or in connection with a merger, acquisition, or sale of all or part of our business, in which case we will tell users via the Site or by email before their information becomes subject to a different policy.

4. Local storage and tracking

This Site does not set tracking cookies. To recognize repeat visits and stitch together a single visit’s page views without identifying you personally, we use your browser’s local storage and session storage to keep three random identifiers:

sv_vid, a persistent visitor ID (local storage);
sv_sid, a per-session ID (session storage, cleared when you close the tab);
sv_utm, the campaign parameters from the first URL you arrived on (local storage), so we know how visitors found us.

These identifiers do not, on their own, identify you. You can clear them from your browser at any time (Developer Tools → Application → Local Storage / Session Storage), and your browser may offer an option to block site storage altogether.

5. How long we keep information

We keep form submissions for as long as we have a legitimate business interest in the inquiry, typically through the life of the sales conversation and our subsequent customer relationship, then archived per our records-retention practice.

We keep funnel events (page views, CTA clicks, form starts) for as long as they are useful for understanding traffic and conversion, and aggregate them as they age.

You can ask us to delete information about you at any time. See Section 7.

6. Security

We use industry-standard safeguards: encrypted connections to and between our services (TLS), encrypted storage at our hosting and database providers, salted one-way hashing of IP addresses, access controls limited to people who need it, and append-only event tables for an auditable record. No system is perfectly secure; we will notify you in accordance with applicable law if a breach affects your information.

7. Your rights and choices

Subject to applicable law, you can ask us to:

tell you what information we hold about you;
correct information that is wrong;
delete information we hold about you;
stop emailing you about your inquiry;
export a copy of information you provided in a portable format.

Email hello@stratavantage.com with your request. We may need to verify your identity before acting. We will respond within a reasonable time and, where required by law, within the legally specified window.

If you are in California

California residents may have additional rights under the California Consumer Privacy Act (CCPA) as amended by the CPRA, including the right to know what personal information we have collected, to delete it, to correct it, and not to be discriminated against for exercising those rights. We do not sell or share personal information for cross-context behavioral advertising. To exercise a right, email us at the address above.

If you are in the EEA, the United Kingdom, or Switzerland

Where the EU/UK GDPR or Swiss data-protection law applies, we process your personal information on the legal basis of (a) our legitimate interests in responding to your inquiry and running our business, (b) your consent where we ask for it, or (c) compliance with a legal obligation. You may have additional rights including access, rectification, erasure, restriction, portability, and objection. You also have the right to lodge a complaint with your local data-protection authority.

8. International transfers

Strata Vantage is based in the United States and our service providers are primarily in the United States. If you access the Site from outside the U.S., information we collect will be transferred to and processed in the U.S., where data-protection laws may differ from those in your country. By using the Site, you understand and consent to this transfer.

9. Third-party links

The Site may link to third-party sites (for example, articles or regulatory sources cited in our content). We are not responsible for the privacy practices of those sites; review their policies before sharing information.

10. Changes to this policy

We may update this policy from time to time. When we do, we will update the “Effective” date at the top of this page. If the change is material, we will give reasonable notice, for example a banner on the Site or an email to people who have an active inquiry with us.

11. Contact us

Questions, requests, or concerns about this policy or about how we handle your information:

Strata Vantage, Inc.
Email: hello@stratavantage.com

Privacy Policy